Mitul launched WotNot, an all-in-one chat marketing solution, with five other people and 140 employees. Maruti Techlabs is a product development company that aids small, medium-sized enterprises and big organizations in their quest to go digital. Their goal is to help clients create user-friendly, future-proof digital products and walk them through best practices for digital transformation and scalable growth.
Mitul launched WotNot, an all-in-one chat marketing solution that helps companies generate more qualified leads, boost sales, and keep customers without having to recruit more employees. He launched the business with five other people, and it presently has 140 employees.
What are you currently working on and who are you?
I am the company’s founder and CEO as well as the creator of WotNot and Maruti Techlabs.
Maruti Techlabs is a product development company that aids small, medium-sized enterprises, as well as big organizations, in their quest to go digital. Rapid application development helps us bring ideas to life while RPA and AI improve procedures and chatbots speed up customer care.
Our goal is to help our clients create user-friendly, future-proof digital products and to walk them through the best practices for a smooth digital transformation and scalable growth.
We’ve built products for customers in sixteen sectors over the past ten years, and we’ve also started and are growing two of our own businesses.
One of them is WotNot, an all-in-one chat marketing solution that helps businesses retain customers, grow revenue, and build a pipeline of quality leads. We basically provide you with scaled-up communication support with your present and potential consumers.
Our strategy for product development is based on a union of the Agile Scrum framework and the lean startup methodology. Our unrelenting focus and fresh perspective on each task are driven by our deep-seated enthusiasm for producing top-notch products.
What is your background, and how did you come up with this idea?
After I graduated, I worked for a product engineering business as a senior technical manager for over five years. I started Maruti Techlabs in 2009 with a single assignment for an American customer.
Our story begins with one. One small assignment, one hardworking staff, one trustworthy customer, and one bold deal. It all started with a simple task for a trusted client. I’m happy to say that we’re still working with this customer.
Since then, with the help of tools that have established a new benchmark for conducting intelligent business, we have refined our experience in digital transformation solutions.
How did you turn a concept into a finished product?
One of our long-standing clients came to us with a problem that almost every company encounters. Every day, their small customer support personnel was overloaded with queries, which led to drawn-out wait times and higher operating costs. A poor customer experience led to a poor brand image, which caused the company to suffer a significant loss.
We created a chatbot as a consequence to solve this annoying problem. Based on their remarkable achievements, we wanted to develop a user-friendly chatbot and live conversation platform in order to reproduce their successful outcomes for other companies across sectors.
WotNot was thus born. Since then, WotNot has helped companies cut expenses while improving the customer experience.
We take pride in the simplicity of our chatbot platform, which sets it apart from more intricate and technological chatbot solutions.
What marketing techniques did you use to grow your company?
We put a lot of things to the test. However, the following has persisted and assisted us in reaching where we are now:
creation and marketing of content
CRO and SEO
Customer feedback and suggestions
Launch of the Market for Going Freemium Integration on Product Hunt
What are you doing right now? What are your long-term goals?
We’re doing well, thank you. Since our initial project, we have worked with customers in the automotive, advertising, eCommerce, healthcare, and other sectors as a technical and product development partner. I started the business in 2009 with five other people, and we gave it all. We presently have 140 members, and through 2022, our membership will grow consistently.
In the modern day, it is challenging to ignore the influence of technology on business, much alone its incredible rate of expansion. Technology breakthroughs like artificial intelligence and cloud databases are quickly changing the business scene, whether you are a major corporation or a small enterprise.
The business environment will change as a result of technology, whether we look out five or fifty years. Although “digital disruption” may sound like a buzzword, its scale and impact are more clear than ever.
What have you learned most importantly while starting WotNot?
There have been lessons discovered along the way and throughout each phase of our growth. Here are a few examples that sprang to mind:
Spend time cultivating your relationships. Network with other IT entrepreneurs and pick their brains. Find out what mistakes they are making and try to avoid them.
Consider value. Keep an eye on the market, but try not to focus too much on rivals. Instead, make an effort to provide your clients with as much value as you can.
Never stop learning. Be a lifelong learner. Whatever your job, you don’t want to fall behind since technology is always changing.
There will always be problems to solve and blazes to put out. You must assess, pick your battles, and separate good challenges from bad ones. Find the areas where procedures and systems may be strengthened to avoid the risk.
Recruit people that agree with your idea. It’s all about finding inspiration in one another and sharing knowledge. Advancement in challenging circumstances needs outstanding teamwork.
What books and sources would you recommend?
The following articles and podcasts act as sources of motivation for me as a software entrepreneur:
Ben Horowitz’s The Difficult Thing About Difficult Things
The 4-Hour Workweek by Tim Ferriss is a well-known book.
the book The Lean Startup by Eric Ries
Chris Guillebeau wrote a book titled The $100 Startup.
Founders of Jessica Livingston at Work
Jim Collins’ podcasts, Why Some Businesses Make the Leap and Others Don’t
Ideas from HBR The Scalability Masters of This Week in Startups
Program by Tim Ferriss The World in the Future
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