The 19-year-old Michael struggling with a job at In-N-Out Burger, was offered a raise but was unable to join the morning crew. At 22, they shared a single hotel room with five others and a Chihuahua. They had limited access to technology and had no internet. However, they made six figures as a copywriter and direct-response marketer, developing marketing and content strategies for organizations like USA BMX, political campaigns, and Fortune 100 firms. They learned how to write good advertisements and discovered a journal called “The Gary Halbert Letter,” which led them to believe they wanted to continue writing for the rest of their life.
Before I knew it, I had destroyed my life. I was a starving 19-year-old who spent every morning slogging through drive-thrus at fast food restaurants to gather enough spare cash to buy a candy bar and a beverage for the day.
I requested a raise from my manager at In-N-Out Burger after a year on the job. Instead, he suggested that I join the morning crew. I didn’t realize that this would need me to clean bathrooms at five in the morning and wait for the sun to rise in Arizona before sanitizing the parking lot.
I was cleaning concrete by day and going to punk rock shows at night. My peers were getting married, having kids, and graduating from college during this time.
My life had gotten worse at the age of 22. I shared a single hotel room with five other people and a Chihuahua in order to save money. I didn’t even have access to the internet, let alone a smartphone, computer, or car.
I presently make six figures as a copywriter and direct-response marketer, and I have developed marketing and content strategies for organizations like USA BMX, political campaigns, and Fortune 100 firms. I reached my objective through instructing myself and communicating with others.
In exchange for 10% of the sale price, a friend requested me to write an ad for the sale of his Mustang in 2017.
Because I had never written an advertising before, I took a friend’s smartphone and searched “how to write a good advertisement.” I discovered a journal called “The Gary Halbert Letter.” I read in one of his publications that he could bill a customer $15,000 for a letter that was written at the kitchen table while he was still wearing underwear.
I then understood that I wanted to continue doing this for the rest of my life.
All of Halbert’s newsletters were read by me. Then, since I couldn’t afford to buy any of the marketing books, I would sprawl out on the Barnes & Noble floor and read them all.
I then had to decide how to find customers.
All things were changed by letters
Halbert advised me that the best way to get customers was to write letters to companies. But at first, it was hard since I didn’t have a lot of resources.
I started writing copy at the library. In the morning, one buddy would send me out, while another would help me get home. The gracious librarian would offer me printer paper when I ran out of paper to write my correspondence by hand.
I found the addresses of the companies I wanted to contact using the Reference USA database at the library, which is now called Data Axle. I used correspondence to find my first customer. I made the decision to only accept commission-based jobs from businesses in which I had a personal stake.
I didn’t feel the need to join the social media craze because my communication was so successful.
Letters were my only alternative in a world of content producers where I didn’t always have access to the internet, which made me stand out.
I started working with chiropractors as one of the first groups of people because I was passionate about what they did. When I was younger, I had scoliosis and was involved in several car accidents. I started my letter by mentioning that I had chiropractic therapy, which was crucial to my rehabilitation.
I offered the chance to explore collaborating with the chiropractors in my region and explained why I was so passionate about their job and involved emotionally in them. It was sincere and created a connection right away.
I now use the same guidelines when writing copy for my clients. I still work with chiropractors, but now I also have relationship coaches, data scientists, and anxiety coaches as clients. I also mentor other copywriters, helping them improve their letter-writing and copywriting skills for customer acquisition.
Now, I make $8,000 to $17,000 in profit each month
I put in around 35 hours a week, and as I’ve added more clients, my revenue has increased. Between $40,000 to $100,000 is what my clients typically pay me each month for my services.
I currently live in my own apartment, which is furnished with everything I bought. I just turned 27 and don’t spend all of my time on social media because I have a successful business.
I continue to send out a new batch of letters whenever I wish to attract new customers. The mail changed my whole destiny while saving my life.
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