Hannah Dixon, founder of Digital Nomad Kit, shares her advice for becoming a six-figure virtual assistant. With 15 years of experience, Dixon has traveled to 58 countries and trained 27,000 students. To make six figures per year, Dixon suggests generating opportunities rather than seeking them. To build a solid personal brand and establish a presence, Dixon recommends being online, positioning oneself as an authority, and putting individuality front and center. She also suggests setting up a presence based on client demographics, such as podcast management companies, and aiming for excellence.
I’ve been a full-time digital nomad for the past 15 years and have been to 58 nations so far. I started out as a virtual assistant; today, I coach and recruit virtual assistants and have trained 27,000 students across 170 nations.
It is not even necessary to have a degree or work with 20 clients at once to make six figures per year. You just need to find customers who can pay your targeted prices. How do you find the most profitable clients? The following are my top suggestions.
Start generating opportunities rather than looking for them
I used freelancing websites to look for work when I first started out as a virtual assistant, but my success there was only fleeting. There weren’t many positions available, and the salary wasn’t enough to sustain my itinerant way of living. I changed my perspective to become more aggressive, prioritizing generating possibilities over seeking them out.
To do this, you must put in the time and effort necessary to build a solid personal brand and establish your presence. You must be online in order to do business online. These actions position you as an authority and inspire potential clients to seek you out rather than the other way around, whether it’s through blog entries covering the most recent business trends or YouTube demos displaying your skills.
Because this is your personal brand, be distinctive. Put your individuality front and center.
2. Set up your presence in accordance with the client demographics you want to draw in.
Let’s say you work as a virtual assistant for a podcast management company. You may use something as simple as “Podcast VA Services” as the heading of your website or LinkedIn page, but you should aim for excellence.
A six-figure price point demands six-figure service, and this VIP treatment must start before the client is acquired. Your goal should be to always astound and satisfy your client.
Make sure your terminology makes clear how unique the service you offer is. For example, a title for a podcast about women on missions would read “Podcasting with Power: Elevating the Voices of Women on a Mission” or “Premium Podcast Services for Visionaries.”
Assemble and disseminate glowing endorsements
The word-of-mouth referral of a satisfied high-value client to their network has more weight than nearly anything else in our sector.
However, referrals may not always come from your existing customers. Your immediate social network, which consists of your family, friends, and coworkers, may also be a reliable source of referrals.
Although your close friends and family may not be able to express all of your abilities, they may confidently recommend you to their own networks by posting a blog article or a link to your YouTube channel.
Go where your high-paying consumers are
On contract sites, which are infamous for stressing cheap rates and putting freelancers against one another, high-paying clients are typically not to be found. You may spend more time where your clients are more likely to be if you as a virtual assistant are clear on who you serve.
I’m not only talking about going to niche-specific gatherings where your clients are; I’m also talking about meeting your ideal clients where they are psychologically.
Customizing your services and outlining your value proposition in a way that appeals to them will show that you understand their problems.
Use this strategy in normal interactions. A potential customer can admit to being worn out and wanting to see the end of the tunnel during a phone conversation. When delivering the answer, you might remind them of this:
“From what I’m hearing, if your inbox is managed carefully, you’ll be able to restore some energy and start to see the light at the end of the tunnel you stated. Together, we will strive toward this objective.
5. Make use of signage
You may use a tactic called “signposting,” which is so straightforward that you’ll wonder why you haven’t been doing it previously, when you appear where your target clients are gathered.
A variant of the following can be posted on your social networking sites to help spread the word about your business because you can’t have a successful enterprise if no one knows you’re open for business:
“I’m available to take customers for XYZ service starting next month. DM me.”
“I am available for a new customer starting on date X. These are the services that I can provide for you.
Additionally, signposting does not have to be just for customers. I made the decision to appear on more shows earlier this year. I made the following announcement on my Facebook profile: “I’m available to be a guest, and here’s what I can talk to your audience about.” By the end of the day, I had eleven recordings planned.
Watch out for clues that a position or customer might not be a suitable fit
Some warning signs are quite clear, such when a potential customer asks for your personal information; delete right away.
Other red flags may be subtle and deceiving. They don’t necessarily follow a pattern. Do not let the temptation of a high salary lead you astray from your inner compass.
When conversing with a customer who oversteps your limits, undervalues your knowledge, or wants you to carry the load of a 10-person team, use your gut.
Offer low-cost trial packages
I constantly tell my students to provide low-commitment trial programs. It gives you the ability to break up quickly and cordially if your gut tells you to.
Accepting inappropriate job because it pays well is a typical mistake made by virtual assistants. That cannot continue. Dealing with such customers for even one month might leave you feeling extremely worn out and resentful. Worst case scenario: It will be detrimental to your work and interactions with other current clients.
Keep in mind that happiness and health come before money. Work with people you respect and who you feel comfortable developing with – this is a clearer, simpler route to six-figure achievement.
For further information
We gather unique business case studies from all over the internet, to inspire you with a wide range of business ideas. This case study was supervised by our team and it definitely caught our interest. You can find other inspiring business stories here.