Anvi Shah, CEO of Hyugalife, has gained extensive experience in the e-commerce retail industry, having worked for Amazon and Unilever. She decided to become an entrepreneur to challenge herself and meet new goals. Shah’s expertise in branding, marketing, and operations has helped her understand the changing needs of modern Indian customers. HyugaLife, a health e-commerce platform was established during the COVID-19 pandemic to fill a market imbalance in the health and wellness industry. Existing brands focused on product marketing, lacking a comprehensive strategy. This lack of focus and funding had significant impacts on society.
Anvi Shah, the CEO of the health e-commerce portal Hyugalife, was the subject of an exclusive interview.
Anvi Shah is a tenacious and fierce brand and product defender. Since she has worked for both Amazon and Unilever, she has considerable experience in the e-commerce retail industry. Anvi set out on a quest when she decided to become an entrepreneur because she wanted to keep challenging herself to meet new goals.
Pratech has benefited from her vast skill in branding, marketing, and operations in understanding the changing needs of modern Indian customers.
What led you to establish Hyugalife, a health e-commerce platform and can you describe your journey?
COVID gave birth to HyugaLife. We all became aware of the value of a preventative approach to health throughout the epidemic. At the time, Sachin, Neehar, and I felt that a platform for health consumers was necessary. We saw that there was nothing to fill this space.
Either people are ignorant of their health or the importance of a good food and lifestyle. Despite the fact that customers had access to multiple websites and companies that catered to a wide range of requirements, from clothing and beauty products to essential medical supplies, there was a sizable market imbalance.
No company was fully focused on meeting consumer demands for health and wellbeing or offering in-depth education in this field. Existing brands in this sector lacked a thorough strategy and instead concentrated mostly on product marketing.
Recognizing this gap in the health and wellness industry, it became clear that the lack of a focused platform and sufficient funding had effects on society as a whole in addition to a particular group.
HyugaLife was founded as a result of this realization. Our aim was to raise a generation that was health conscious and to provide them the information and tools they needed to have happy, healthy lives.
The health and wellness industry is fiercely competitive. What differentiates Hyugalife from other e-commerce platforms is the special value it provides?
Our firm dedication to raising a generation of Indians who are health-conscious sets HyugaLife apart. Curating a large assortment of top-quality health and wellness items under one roof is what gives us our unique value. We place a high value on educating our customers so they may make educated choices about their health.
We use technology to give our consumers the best possible shopping experience and to help them reach their health goals. a group of qualified specialists working in-house who can answer questions from customers and offer real-time help.
It is the responsibility of this group to suggest supplements that address the unique requirements of each person. Additionally, we have put in place the H-tested program, which comprises sending our top-selling items to a dependable outside laboratory for comprehensive composition verification.
In keeping with our commitment to customer satisfaction, the main goal of this project is to make sure that the product label appropriately represents the contents of the product. In addition to thorough heavy metal testing, this program also aims to ensure the efficacy and safety of our goods.
How did you overcome the challenges you ran with when starting Hyugalife?
HyugaLife’s launch faced many challenges, including building customer confidence in the online health and wellness market, according to Anvi Shah. By only working with recognized companies and carrying out rigorous quality checks, we were able to overcome this.
Additionally, we spent money on developing educational and empowering material for our audience while respecting reliability and honesty.
How can you be sure the health and wellness items promoted on Hyugalife are real and of the highest caliber?
We prioritize assuring quality and innovation, says Anvi Shah. Regular audits are conducted by our quality assurance staff, and any anomalies are found thanks in large part to consumer input. Additionally, we launched the H-Tested Program, a project through which we carefully assess the makeup of items.
This meticulous examination ensures that the details on the product labels appropriately reflect what our customers might anticipate. This extensive program displays our commitment to product quality and safety in addition to our strict heavy metal testing procedures.
What standards are used to choose the companies and items that are highlighted on Hyugalife?
Our meticulous selection process takes into account brand reputation, ingredient transparency, product performance, and ethical sourcing. Assuring that each product shows our commitment to holistic wellbeing, we place a priority on items that cater to a variety of health requirements and tastes.
New trends appear frequently in the area of health and wellbeing. How do you make sure the goods Hyugalife offers are in line with the most recent changes in the sector?
The adage Anvi Shah: Staying current is essential to our plan. We keep regular contact with industry experts, dietitians, and healthcare professionals in order to understand new trends. We are able to swiftly adapt to new advances because to our regular market research, conference participation, and on-going education, ensuring that our product offerings are constantly in line with the most recent advancements.
To build a successful E-Commerce platform, one must have a thorough understanding of both technology and user experience. How did you go about designing and maintaining Hyugalife technically?
Anvi Shah placed a high premium on building a platform that prioritized users. Our technological team is extremely talented. To ensure easy navigation, quick page loading, and safe transactions, the team built a strong technological foundation. Due to insightful customer input, our UI is simple to use for both tech-savvy and non-technical people.
What do you envision for the future of Hyugalife? Can you give us a sneak peek at any upcoming updates or features?
Our vision is to establish India as the leading nation in the field of holistic health and wellbeing. In order to deliver tailored product suggestions, we want to incorporate more individualized features. Due to their cooperation, we have the honor of incorporating Katrina’s ideals, experience, and skills.
By incorporating their suggestions, it has enabled us to create a health-focused user experience for HyugaLife that improves the wellbeing of our consumers.
What advice do you have for budding business owners looking to get into the E-Commerce market, especially in the health and wellness sector?
Enthusiasm and intention should be your business’s driving powers. To create a remarkable user experience, keep your flexibility, be open to consumer input, and leverage technology. Keep in mind that building trust takes time, so persistence and consistency are essential.
What words of wisdom do you have for female business owners?
I would counsel female business owners to have faith in their skills and self. Look for networks of support and mentors who can empower you. Never underestimate your unique perspective, and embrace hardship as a chance for personal growth.
Be confident and let your enthusiasm lead the way. When you believe in yourself, nothing is impossible.
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